Community first. Passion always.

We connect 548,000 passionate riders with unforgettable experiences and trusted brands. Authentic content, real stories, and a community that shows up.

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548KInstagram followers

15–20Mviews per month, for months in a row

600+collaborators

Photo: Sebastian Sternemann

Why Downhill24h exists

We unite and energize the global downhill mountain biking community. Not with spec sheets and product tests, but with the passion for our sport and the feeling of belonging to something bigger.

We create experiences that stay: race tickets, flights, factory tours, rides with top athletes and dream bikes to win. Memories for the community, leads for our partners.

A large group of riders celebrating together at a community ride

Two riders chatting on their e-bikes in the forest

Bridging Brands & MTB Culture

Beyond spec sheets. Straight to emotion.

Emotion over specs

Traditional mountain bike media centers on product specifications and technical reviews. We put passion, lifestyle and raw community energy at the heart of everything we create. The result is high-impact, authentic content that resonates at every level of the sport, from curious beginners and ambitious hobbyists to world-class pros.

Beyond the MTB bubble

We actively extend your reach past core riders. We introduce new audiences to the sport and open up untapped market segments for your brand.

Rider filmed from the front with a 360 camera on a forest trail

Action camera view of a rider pedalling through a forest

Action camera view of a rider carving through a berm

Reach that moves

Our content on trail riding, enduro and downhill speaks to every age group. More than 57% of our audience is between 18 and 34, and the community is truly global.

20.1M
Instagram views, June 2026

1.14M
accounts reached

980K
interactions

65%
of followers outside the top 5 countries (USA, UK, Brazil, Germany, Italy)

Brands that ride with us

Partner Spotlight: Sebastian Sternemann

Action sports photographer from the Ruhr area, shooting since 2015. A downhill rider behind the lens, he’s always where the speed, the mud and the big moments happen.

See his work → @sebastiansternemann

Riders and results

From rising rookies to global icons. We tap into a network of more than 600 creators and riders, so you get grassroots authenticity or elite star power, whichever drives the most engagement for your campaign.